Entertain@Net
Consulting
Participating in “Emergent New Internet Societies
First wave of digital revolution was led by digitalisation of image, data and voice, thus creating one multimedia format. Multimedia enabled creation of knowledge from multimedia information. This disrupted the market place and saw the emergence of new product firms, such as Nokia, merging telecommunication and media in such a way as to keep SMS formatting intact to send “smiley” which appeared as a garbled message in non-Nokia phones and (later by creating Virtue phone with exclusive concierge service) thus creating exclusive “Internet of Product Society” to achieve market dominance. Similarly, Google, a new digital infrastructure firms, laid the foundation for “Internet of Infrastructure Society”, by locating the various websites on the virtual space and created Google map to link virtual space presence to physical space. Cheaper communications resulted in contract manufacturing in faraway places across the world, creating a “Flat world”. As a result, traditional Firms were challenged by Venture Capital supported innovative entrepreneurial smaller firms.
Second wave of digital revolution is led by explosion of cheap mobile coverage and accessibility to smart phones. It has created a universal limitless virtual space which is accessible anywhere, anytime to billions of people. Against the backdrop of ever widening virtual space, race is on to catch consumer’s attention. On gaining the attention, firms are responding by developing their Apps which once downloaded, restricts customer’s ability to go away from its offerings thus achieving consumer’s undivided attention. To keep consumers engaged, firms are relying on Data analytics and Artificial Intelligence to offer dynamic offerings and creating new products, on its Apps and web-sites.
Third wave of digital revolution is combining physical world with real world. Firms are combining virtual world with real world thus creating Surreal world where Virtual world surpasses Real world’s area. They are combining by advertising localised firm’s services (Google localised Ads) and thus connecting firm’s virtual presence with physical nearby location; by offering the product/ service in virtual world while delivering the product by leveraging on excellent supply chain delivery (Amazon’s same day delivery); offering virtual world’s societal engagement in localised real world (Pokoman Go) thus laying the foundation of “Internet of Infrastructure Society”. Mobile multimedia communications are creating “Internet of Things” (IOTs) whereby one device can communicate with other or with humans, thus leading to things such as driverless cars. The automation of service-oriented jobs are leading to new business opportunities for firms.
Transforming from providing products for “appeasement of brain” to “appeasement of mind”
Three recent locomotives of economy have lost their sheen. Failure of much hyped biotech revolution to materialize; drying up of manufacturing investment in Asia as world demand plunges; realization by the market that financial engineering is the lubricant of the society rather than the locomotive, has caused plunging of the world-wide financial system.
Now we are at the corridor of “Happiness Revolution”, where entrepreneurs collectively are focusing on providing solution by utilizing risk capital, to push the economy ahead. It is building on the changes as economy moves away from engine based era of mass produced goods and efficient transportation, powered by engine, to microprocessor powered era exhibiting cheap and efficient comprehensive communication (connectivity, compatibility and convergence of various communications methods such as voice, data and image) and digitization enabled knowledge creation, with the help of data analytics and artificial intelligence.
Customer is not unduly worried or attracted about free gifts, reward points etc. The new era is witnessing a shift of mass-produced products to communication focused bundled product. Consumers are not buying products for their looks, design or aesthetics but wants beyond those fulfilling “unmet needs”. When customer buys a product or in fact all of his action is geared towards making himself happy as our present day society is living at the edge of breakdown. This in turn is pushing people more towards on understanding as to what makes them happy.
This revolution is dominated of by “Experience” and “Seeking” Economies. Unlike earlier supply side focused manufacturing economy, these twin economies act by satisfying logical and emotional needs of stakeholders. Thus a firm which provides happiness to its customers becomes the preferred choice for customers.
Customer derives happiness from the product if it widens his friend circle, enables him to task at hand, extends his product’s scope so that its contents can be used in other products or help him find a suitable life partner or even help him find the right product, without wasting his money on different products available in the market place, each making a claim for themselves. Increasingly they buy products to participate in ‘the exclusive Society. to retain the customer long as possible, build relationship with customers, create product based societies which customers need to buy in order to participate. Emergence of “exclusive device based societies” is indication of new emerging ways to achieve competitive advantage over rival firms. Increasingly they buy products to participate in ‘the exclusive Society.
Participating in “Emergent New Internet Societies
Organisational design for Digital Age Era -Happiness Revolution
Early signs show that happiness is becoming guiding star and provider of sustainability for today’s highly successful firms, acting both in consumer and industrial markets. Non-market forces, especially those concerned with happiness, has become substantial important in deciding firm’s competitiveness. Concerned for their own inner Happiness, shareholders are responding by investing in ethical funding and thus substantial rise.
Happiness focus is evident on firms’ both demand and supply side activities; on demand side by providing products for customer’s short and long term happiness; on supply side, by creating conducive environment for its employees’ happiness, with its ethical emphasis on work practices; requiring it’s unflinching leadership to create highly charged and positive atmosphere which results in diehard employees and in efficient utilization of available resources of production, within as well as outside the firm. This results in firm’s employees becoming living brand itself which further attracts and retains customers.
As competitive advantage is based on human resources, a firm that provides workplace happiness be it via environment, charismatic leader or by its vision becomes the preferred choice for employees. Happy employees are highly productive and as a result, even current governments around the world are focusing on happiness, instead of just other economic factors such as GDP etc
Bee-hive Organizational Design for Happiness-Digital Age Era.
In today’s world, employees and customers are the key to competitive advantage as it is the interaction rather than the higher productivity and better quality products from expensive machines which give sustainability to competitive advantage. To be able to do this firm must effectively utilize its employees. It achieves this by locating them at the right place, a place where flurry of activities are taking place, to efficiently scout for the emerging technologies, upcoming contract manufacturers, changing standards and market trends, helping firm to be in the forefront of the market.
Our thinking
Our Digital Transformation Approach
Transforming from providing products for
“appeasement of brain” to “appeasement of mind”
Three recent locomotives of economy have lost their sheen. Failure of much hyped biotech revolution to materialize; drying up of manufacturing investment in Asia as world demand plunges; realization by the market that financial engineering is the lubricant of the society rather than the locomotive, has caused plunging of the world-wide financial system.
Now we are at the corridor of “Happiness Revolution”, where entrepreneurs collectively are focusing on providing solution by utilizing risk capital, to push the economy ahead. It is building on the changes as economy moves away from engine based era of mass produced goods and efficient transportation, powered by engine, to microprocessor powered era exhibiting cheap and efficient comprehensive communication (connectivity, compatibility and convergence of various communications methods such as voice, data and image) and digitization enabled knowledge creation, with the help of data analytics and artificial intelligence.
Customer is not unduly worried or attracted about free gifts, reward points etc. The new era is witnessing a shift of mass-produced products to communication focused bundled product. Consumers are not buying products for their looks, design or aesthetics but wants beyond those fulfilling “unmet needs”. When customer buys a product or in fact all of his action is geared towards making himself happy as our present day society is living at the edge of breakdown. This in turn is pushing people more towards on understanding as to what makes them happy.
This revolution is dominated of by “Experience” and “Seeking” Economies. Unlike earlier supply side focused manufacturing economy, these twin economies act by satisfying logical and emotional needs of stakeholders. Thus a firm which provides happiness to its customers becomes the preferred choice for customers.
Customer derives happiness from the product if it widens his friend circle, enables him to task at hand, extends his product’s scope so that its contents can be used in other products or help him find a suitable life partner or even help him find the right product, without wasting his money on different products available in the market place, each making a claim for themselves. Increasingly they buy products to participate in ‘the exclusive Society. to retain the customer long as possible, build relationship with customers, create product based societies which customers need to buy in order to participate. Emergence of “exclusive device based societies” is indication of new emerging ways to achieve competitive advantage over rival firms. Increasingly they buy products to participate in ‘the exclusive Society.
Fighting for Profitability
Firms are achieving sustainable competitive advantage by making product bundles not alone but by effectively utilizing own and other’s resources and hence there is a fight for profitability which offers various options.
